Starting a coaching practice isn’t rocket science if you know where to start. In this blog article, we will tell you the 3 steps you require to make sure that you start your coaching practice with a bang.
To start your coaching practice, you need to do the following:
- Find your niche
- Treat your coaching practice as a business
- Communicate clearly the solution you provide to your customers
- Finding your niche
Firstly, why do you need a niche. A niche helps to structure your business so you can draw a particular client. This establishes you as an expert in your field which makes your client trust you to help them with their business.
Finding your niche can be frustrating. However, what one needs is the right formula. In order to find the right niche and provide the best value to your customer, you need to do some introspection.
Here is your checklist:
- What are your qualifications?
- What is your experience?
- What do you love doing?
- Who do you love working with?
Once you write down the answers to the above questions, a pattern will emerge on a niche market that will, not only help you find your niche market, but will also provide you with a practice that will be personally fulfilling. If you feel you need to pivot to a different area and uncertain of what do to, read our article on overcoming obstacles during challenging times.
- Treat your practice like a business
Once you’ve decided that you would like to open your coaching practice, you need to be ultra organised. You must make sure to put the correct systems in place that will allow your practice to attract clients and run efficiently.
2.1 Be sure to hire professionals to help start your business eg. Hire an accountant to take care of your practice’s finance, a digital marketer will know the insides of helping to create an online presence that will attract your niche market. These people will ensure that your practice runs smoothly and that will leave you free to provide the best service to your customer.
If you cannot hire professional services to help run your practice then explore online platforms that help will take the frustration out of managing your practice. Think of putting structures in place that will allow your clients to self-book their appoints, manage your billing and remind you of appointments.
2.2 You must decide on whether you will work from home or visit your clients. Working from home will mean that you must have a space to work in that is free from the distractions of the daily running of a home.
2.3 Tell your story. Telling your client your story, that is, what personal experience prompted you to coach makes you personable. As a result, it establishes a relationship of trust between you and your client.
2.4 Make sure you have a good phone and internet connection. This will help you stay in contact with your client.
2.5 Decide on which platform you will hold your online meetings. Will you use Google Hangouts or Zoom.
- Communicate clearly the solution you provide
You can only attract the right clients if you communicate what solution you provide. Are you a fitness coach or a personal wellness coach? Define this clearly and explain how your solution adds value to your client’s life.
Your practice brand only emerges after a few years. Your work ethic, care of clients, value you provide to your clients emerges after years of work.
It is imperative that you follow the above steps to ensure an efficient and sustainable coaching practice.
Are you ready to grow your business through Social Media Marketing? We would love to have a conversation with you about your goals and strategies to generate quality leads for your business. Do you feel you need to pivot or unsure about where to go next, read our blog on overcoming obstacles during uncertain times
We offer a FREE (30 min) strategy consultation to discuss your objectives and guide you on the best strategies to use to grow your business. Email us on donald@newton-digital or call 072 627 4829