Tired of posting every day and getting no clients?
We build and manage Facebook & Instagram ad systems for coaches and service businesses in South Africa.
Your Business Growth Partner
Case Study: Courier24
600 leads and 9× return on ad spend in 20 days
Here’s how Newton Digital Marketing built a full-funnel campaign for a courier client that had already tried everything — and delivered results in under three weeks.
600+
Total leads generated
9×
Return on ad spend
20
Days to results
The challenge
“We have tried all forms of advertising, including hiring sales agents to recruit customers at key events. We need a campaign that actually reaches our target buyers.”
— Client brief
Our approach
1. Deep persona research. We interviewed 10 ideal customers to understand where they spend time online, how they search for services, and what concerns hold them back from committing.
2. Warming content. We wrote a high-value blog article and built genuine engagement on the client’s Facebook page before a single ad was served.
3. A high-converting landing page. Designed to speak directly to buyer challenges and backed by a compelling offer — built to convert, not just look good.
4. Omnichannel testing. We launched across Facebook, Instagram, and Google simultaneously. Facebook and Instagram significantly outperformed Google, so we doubled down where the data pointed.
5. Email re-engagement. We built a database of 181 leads and activated free email campaigns to keep potential buyers warm throughout the funnel.
The results
- 520 leads via Facebook Messenger
- 181-person email database built for free re-engagement
- 180 leads through the landing page funnel
- 9× return on total ad spend
Bonus
Free Messenger chatbot setup
As an added value, we configured a Facebook Messenger chatbot at no extra cost — generating 180 new subscribers the client can now broadcast to for free, turning a one-time campaign into an ongoing owned channel.
Let us help you create your Evergreen Sales Funnel
Turn your visitors into customers, even while you sleep—an evergreen sales funnel automates the entire process. It’s a simple, long-term solution that consistently delivers results and helps your business grow without needing constant hands-on work.
Lead Capturing – Capture the names of prospective customers and ascend them through your customer acquisition system.
Lead Nurturing – Provide potential customers with information necessary to move them closer to the sale.
Lead Conversion – Create the environment for your customers to take the desired action of becoming a paying client.
Lead Retention – Get existing clients to keep buying from you and recommending you to others.
Our Services
Facebook and Instagram ads
With more that 3 billion people around the world using Facebook, this powerful social platform can help you reach your ideal target market.
Email Marketing
Nurture your potential clients until they are ready to buy.
Google ads
Create Google search campaigns that reach your customers at the moment they are ready to buy.
Let’s help you get your message out to the people who need it the most.
Reach The Right Customers
We create and run your FB ads, Instagram ads, social media resources, sales copy and content for your campaigns.
We work with your existing systems to make your business work. Whether you are using a CRM, Email marketing platform, or landing page builder, we work with you to ensure you have the right systems set up for your business.
Measure, track and grow your business
We measure the effectiveness of your campaigns and optimise your campaigns every step of the way.
Who is this for?
✔ You want to create ads that attract the right customers
✔ You want to create a sales funnel to systematise your business
✔ You want to grow your business quickly with tried and tested digital marketing strategies
✔ You’ve tried to grow your business through organic means but it takes too long to see any results
✔ You are worried about wasting your budget
✔ You’ve been running your business for two or more years and want to scale your business
✔ You are looking to put the systems in place so that your business can grow sustainably.