Is that a trick question you may ask?
Free marketing sounds great however, it may be very bad for the long- term survival of your business.
Being able to open a tap and consistently generate the leads your business needs is what every business should strive to achieve. It takes the stress away from having to worry about where your next few sales will come from. This allows you to focus your energies on providing exceptional service for your business, or new products and services.
The certainty of knowing that when you invest $1 you will generate $10 provides the ability to consistently scale your business.
Testing and refining your strategies and communication is what helps you to automate the processes and systems that generate results.
Lost opportunities keep you stuck working in your business
Businesses that try to focus exclusively on free tactics are at the mercy of those tactics to get business. The most reliable and regular way to get new customers is to advertise to reach them.
What do those tactics look like in the digital marketing world, well it might be that you are searching in Facebook groups for possible customers, or relying on word of mouth, etc.
These tactics are not reliable or consistent and therefore they are not scalable.
These tactics leave you in feast and famine cycles – one month you get plenty of new customers and the next you get nothing. This inconsistency makes if difficult to hire new staff as you can’t reliably predict the income that you will receive.
Don’t get me wrong, any business out there should be looking to manage their costs as much as possible, and free tactics are a great way to get additional business however, if your business is relying on free tactics alone then you are putting your business at risk, at the mercy of the feast and famine cycles.
Creating business freedom
The aim of starting a business should be so that you can eventually hire people to work for you so that you then have the freedom from that business. Your business should not need you to be physically present in order to function.
Ultimately, business owners should be looking to create a business that they can eventually sell at a profit.
If this is the ultimate aim of your business then free tactics although valuable, should not replace reliable and sustainable marketing strategies.
Once you find the strategy that works you invest in that strategy and scale it in order to grow your business.
Marketing your business is essential for its long term growth.
Speak to a digital marketing specialist to find out the best way to grow your business.
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