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Want to Learn About Marketing?
Developing a digital marketing strategy that gets results
Step 1: Determine where your business currently is – Get insight from your customers on what they like about your product or service. – Offer questionnaires to help you understand why they use your services. – Do research to identify what your...
Growth Just Beyond Your Comfort Zone
Being comfortable is a great feeling, life happens at a slow pace and nothing out of the ordinary happens, live is stress-free, and everything feels under control and comfortable. That is the comfort zone. In the comfort zone you don’t have to try anything new and...
The top 8 critical business mistakes to avoid if your start up business is to survive year one
As a small business owner, apart from being patient, having good interpersonal skills and working well with others, one needs to make sure a proper business structure is in place to ensure that small business mistakes don’t cost you your business. To begin, make sure...
Facebook Ads vs Google Ads – What Works Best For Small and Medium Sized Businesses?
Google is the world’s largest search engine, processing over 3.5 billion searches every day. That’s a mind-boggling 40 000 queries every single second! Facebook is the world’s most popular social media platform, with over two billion active users – half of whom use it...
5 Reasons Small Businesses need to Know about Digital Marketing
Digital Marketing is a broad term that refers to marketing through the use of electronic devices and the internet. Businesses use a number of Digital Marketing tools, such as, email, mobile, search engines (Google Ads), websites, social media and others, to...
Here’s Why Your Small Business Needs An Online Sales Funnel
You can’t read anything about digital marketing these days without coming across someone talking about a sales funnel. The phrase is everywhere! In fact, online sales funnels are generally lauded as the secret sauce to supersizing your business. But here’s the thing:...